India Crown - Whitefields

Client: Ülker

Location: Istanbul, Turkey

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Project Overview:

Ülker, a leading Turkish confectionery brand, wanted to reposition its premium chocolate line to compete more effectively with international luxury chocolate brands. The objective was to create a sophisticated, modern, and unique packaging design that reflects the high quality and exclusivity of their product while resonating with both local and international markets.

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Design Strategy:

Market Research and Consumer Insights:

Conducted extensive market research to understand consumer preferences for premium chocolates in Turkey and globally.
Identified key design elements and trends in luxury chocolate packaging.
Visual Identity Development:

Created a new visual identity that blends traditional Turkish motifs with contemporary design elements.
Chose a rich, dark color palette with gold and copper accents to evoke a sense of luxury and indulgence.
Incorporated intricate, hand-drawn patterns inspired by Ottoman art to emphasize heritage and authenticity.
Sustainable Packaging Solutions:

Used eco-friendly materials, including recyclable cardboard and biodegradable inks.
Developed innovative packaging structures that reduce waste and enhance the unboxing experience.
User Experience and Shelf Impact:

Designed the packaging to stand out on shelves with a unique box shape that differentiates it from competitors.
Ensured the design is visually striking from all angles, creating a 360-degree brand experience.
Outcome:

The new packaging design was launched in Q3 2023 and received exceptional feedback from consumers and industry experts.
Sales of the premium chocolate line increased by 25% within six months of the redesign.
The packaging design won the “Best Packaging Design” award at the Turkish Packaging Manufacturers Association (ASD) awards.
Visuals:

High-resolution images of the packaging, showcasing the intricate designs and luxurious finishes.
Photos of the product on retail shelves, highlighting its standout presence.